MAX CBC/Radio-Canada Ad Buying Platform

The one-stop solution to reach millions of consumers. Take your digital advertising to the MAX!

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Your customers are a click away

Deliver your ads effectively in a high-impact environment while leveraging the trust and popularity of MAX CBC/Radio-Canada content.

In Canada, each month, the digital platforms of
MAX CBC/Radio-Canada reach almost

7 in 10

users
cbc
63%

CBC reaches 63% of A18+ English Canadians each month across all platforms

cbc

Radio-Canada digital platforms
reach over

5.3 million

unique visitors

MAX CBC/Radio-Canada MAX connects you with your customers wherever they are.

Our platform lets you display your ads (audio, video and banner) in our most popular titles.

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    Logo_CBC Logo_CBC-LISTEN Logo_CBC-NEWS Logo_CBC-NEWS-explore Logo_Gem Logo_ICI-artv Logo_ICI-explora Logo_ICI-RDI Logo_ICI-TELE Logo_ICI-TOUTV Logo_mordu Logo_Ohdio Logo_Radio-Canada
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No matter your budget, achieve the business results you’re looking for!

Custom solutions at your fingertips.
  • 24/7

    Tool available 24-7

  • Ciblage

    Targeting tailored to your specific needs

  • 24/7

    Live performance reporting

  • 24/7

    No-charge support upon request


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The one-stop solution to reach millions of consumers. Take your digital advertising to the MAX!

  • Bring your campaign to life

    Determine your campaign length and budget

    To estimate the number of impressions (number of times your content is displayed).

  • 24/7

    Select platforms and formats

    Graphic banners, audio or video.

  • 24/7

    Target your audience to achieve specific goals

    Multiple options available.

  • 24/7

    Use existing visuals or create new ones

    Ability to preview your ads in the chosen context.

  • 24/7

    Pay and launch

    Secure payment by credit card or by invoice upon request.

  • 24/7

    Optimize your results

    Real-time performance reporting and campaign optimization.

Frequently asked questions

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What is the MAX CBC/Radio-Canada platform?

MAX CBC/Radio-Canada is an ad buying platform that allows you to deliver your ads across MAX CBC/Radio-Canada’s digital platforms.

What platforms will my ads appear on?

Your ads will appear on MAX CBC/Radio-Canada digital platforms (Radio-Canada.ca, CBC.ca, CBC Gem, ICI TOU.TV, OHdio, CBC Listen, Mordu, ICI ARTV, ICI EXPLORA, ICI RDI, CBC News, CBC News Explore). In addition, video ads will appear in live feeds as well as in all catch-up programming on CBC Gem and ICI TOU.TV.

Will I have support when booking my campaign?

Yes, a sales representative will be available to answer your questions every step of the way, from creating your campaign to finalizing your purchase.

What is the minimum investment to launch an ad campaign on the MAX CBC/Radio-Canada platform?

The minimum amount to launch an ad campaign on MAX CBC/Radio-Canada is $500

What are the payment options?

You can pay by credit card. A payment plan option is available upon request.

What type of campaign can I buy on MAX CBC/Radio-Canada?

MAX CBC/Radio-Canada allows you to run campaigns using banners (JPG, PNG or GIF) and/or video (MP4). You can choose from a range of formats to suit your needs:

  • Big box: 300 x 250 pixels
  • Leaderboard: 728 x 90 pixels
  • Mobile banner: 320 x 50 pixels
  • Double big box: 300 x 600 pixels
  • Mega banner: 970 x 250 pixels
  • Video (5-30 seconds): .mp4 (16:9 format)
  • Outstream: In-article video served between text

Can I target specific audiences?

Absolutely. You can choose from a list of 11 audiences based on centres of interest and sociodemographic data, enabling more precise targeting to match your campaign objective.

Do I need to have my own advertising material to buy a campaign?

For video campaigns, you need to have your own advertising material (MP4). For banner campaigns, however, you can use our authoring tool to develop a creative (JPG, PNG or GIF) aligned with your company’s branding. A logo and an image are all you need to put together your ad.

Are there restrictions as to the types of ads that can run?

Ads must meet the terms and conditions of MAX CBC/Radio-Canada’s Advertising Standards. You can find our approval policy and all the information you need in the section on creatives.

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